Client: Vaseline (Unilever) | Category: FMCG, Beauty, Personal Care, Skincare | Discipline: Digital, E-Commerce Design, Content Commerce | Scope: E-Commerce Hero Banners, Educational Content, Beauty Hack & Routine Content, Promotional Visuals, Digital Videos, Social Assets | Platforms: Shopee, Lazada, Social Commerce | Market: Southeast Asia | Agency: Laugh Contagious Communications, Kuala Lumpur
Skincare doesn't sell online the way it used to. A product shot and a price no longer move a beauty shopper — what moves them is content: routines, beauty hacks, before-and-afters, creator-style demonstration, the how-to-use as much as the what-it-is. Modern beauty e-commerce has quietly become content commerce. For a 150-year-old heritage skincare brand like Vaseline — trusted, credible, clinically grounded — the challenge is becoming fluent in that content-led behaviour without trading away the authority that built the brand.
Vaseline E-Commerce — built for content commerce, the way skincare actually sells online now.
An e-commerce hero banner — clean beauty aesthetics that keep Vaseline's heritage credibility intact.
Ingredient-led educational content — product benefits made easy to understand at marketplace speed.
This collection of e-commerce campaigns for Vaseline showcases a wide range of digital-first visuals built to strengthen the brand's presence across online retail and social commerce — supporting Vaseline's evolution into a more socially connected, digitally driven skincare brand through beauty hacks, skincare routines, and creator-led engagement. As a creative agency in Kuala Lumpur specialising in e-commerce and beauty marketing, the work balances skincare credibility with modern, lifestyle-driven storytelling. Developed across e-commerce hero banners, educational content, promotional visuals, digital videos, and social assets — optimised for Shopee, Lazada, and social commerce — the visual system uses clean beauty aesthetics, ingredient-led communication, and platform-first layouts to make product benefits easy to understand and act on in fast-moving digital storefronts.
An e-commerce hero banner — clean beauty aesthetics that keep Vaseline's heritage credibility intact.
Ingredient-led educational content — product benefits made easy to understand at marketplace speed.
Ingredient-led educational content — product benefits made easy to understand at marketplace speed.
Ingredient-led educational content — product benefits made easy to understand at marketplace speed.
Ingredient-led educational content — product benefits made easy to understand at marketplace speed.
Ingredient-led educational content — product benefits made easy to understand at marketplace speed.
A product visual — heritage skincare credibility meeting modern, lifestyle-driven storytelling.
The beauty shopper online is fluent in routines, hacks, ingredient stories, and creator content — and a brand that only shows product shots reads as dated, no matter how trusted it is. The opportunity for a heritage skincare brand is to bring its credibility into that content-led world: teaching, demonstrating, and engaging the way modern beauty brands do, while keeping the authority newer entrants can't claim. That bridge — heritage credibility plus content-commerce fluency — is its own e-commerce discipline. As a creative agency in Kuala Lumpur, we build e-commerce and content commerce for beauty, skincare, and personal care brands across Malaysia and Southeast Asia — work that helps trusted brands stay modern, and modern brands stay credible.
Capabilities applied to this project: Vaseline e-commerce, beauty e-commerce design Malaysia, skincare e-commerce campaign, content commerce design, beauty marketing agency Kuala Lumpur, skincare digital content, e-commerce design agency Malaysia, marketplace creative agency Kuala Lumpur, Shopee Lazada beauty e-commerce, beauty hack content design, skincare routine content, ingredient-led beauty communication.
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