Client: Raid (SC Johnson) | Category: FMCG, Home Care, Pest Control, Insecticide | Discipline: Digital, E-Commerce, PDP Enhanced Content | Scope: E-Commerce Product Detail Page, Enhanced PDP Images, Feature & Claim Content, Usage Guide, Range Visuals | Platforms: Shopee, Lazada, Online Retail | Market: Vietnam | Agency: Laugh Contagious Communications, Kuala Lumpur
On a Shopee or Lazada storefront, nobody is standing beside the shopper to explain the product. The enhanced product detail page has to be the salesperson — and on a functional category like pest control, that's a real job. It has to lead with the headline feature, prove every claim, show the full range, explain exactly how to use the product, and reassure on safety — all through scrollable images, all in the shopper's own language, all without a single word from a human. A PDP that does that converts. One that just shows a pack and a price doesn't.
The PDP opening — introducing the Raid Advance range and its new packaging through a clear before-and-after.
The headline feature — Double Nozzle Technology for a wider, farther spray, and proof of effective kill across four insect types.
For Raid's Vietnam e-commerce PDP, we designed an enhanced product detail page that carries the Raid Advance range through the full purchase decision in Vietnamese. The content is built around Raid's concrete proof points — Double Nozzle Technology for a wider, farther spray that means less chasing insects; effective elimination of four insect types (ants, cockroaches, flies, mosquitoes); up to 24-hour lasting protection; and three scent variants — Lavender, Orange-Citrus, and Odourless — with no harsh unpleasant smell. The page also shows the brand's new packaging through a clear before-and-after, walks the shopper through a simple how-to-use guide, and reassures with safe-for-home-use cues across bedroom, kitchen, living room, and bathroom. As a creative agency in Kuala Lumpur producing e-commerce work across Southeast Asia, we built the PDP to do the complete job of a salesperson — feature, proof, range, instruction, and reassurance — on its own.
Up to 24-hour lasting protection, across three scents — Lavender, Orange-Citrus, and Odourless — with no harsh unpleasant smell.
A simple three-step usage guide, plus safe-for-home reassurance across bedroom, kitchen, living room, and bathroom.
Hero banners and ads bring a shopper to the listing — but the product detail page is where they actually decide. For functional categories especially, the PDP has to carry the full weight of explanation: what makes the product better, proof that it works, how to use it, and why it's safe to bring home. Designing enhanced PDP content is its own e-commerce discipline — part information architecture, part claim communication, part conversion design — and it has to work in the local language and the local market it's selling into. As a creative agency in Kuala Lumpur, we design e-commerce product detail pages and enhanced marketplace content for FMCG, home care, and consumer brands across Vietnam, Malaysia, and the wider Southeast Asia region.
Capabilities applied to this project: Raid Vietnam e-commerce, e-commerce PDP design, product detail page design, enhanced PDP content, Vietnam e-commerce design, Shopee Lazada PDP design, marketplace content design, home care e-commerce design, pest control e-commerce, conversion-led e-commerce content, cross-border e-commerce agency Southeast Asia, SC Johnson creative agency Southeast Asia.
Got a product detail page that needs to sell on its own — in-market and in-language? Let's design the silent salesperson.
