Client: Unilever (Multi-Brand) | Categories: FMCG, Beauty, Personal Care, Home Care, Food | Discipline: Digital, E-Commerce Design, Marketplace Creative | Scope: E-Commerce Hero Banners, Product Visuals, Brand Store Pages, Educational Content, Promotional Assets, Motion Graphics, Digital Videos | Platforms: Shopee, Lazada, Online Retail | Market: Southeast Asia | Agency: Laugh Contagious Communications, Kuala Lumpur
E-commerce design plays by different rules than brand design. A brand campaign builds memory; an e-commerce asset has to drive the next tap. On Shopee, Lazada, and online retail, every banner, product visual, and store page sits one decision away from "add to cart" or "leave" — which means the work has to communicate fast, build confidence instantly, and convert. It's a commercial discipline before it's a creative one.
Unilever e-commerce — conversion-led design built for the marketplace environments where the buying decision actually happens.
A second showcase from the collection — motion and digital video built for marketplace storefronts.
This collection of e-commerce work developed for Unilever spans the brand's full FMCG portfolio — beauty, personal care, home care, and food — designed specifically for modern digital commerce. Across e-commerce hero banners, product visuals, educational content, promotional assets, motion graphics, and digital videos, each execution balances strong product visibility with fast, benefit-led communication: bold layouts, dynamic typography, and platform-optimised design systems built to maximise click-through and conversion. As a creative agency in Kuala Lumpur working across an entire FMCG portfolio at once, the work holds every Unilever brand to its own identity while keeping all of them commercially sharp in the marketplace environments where the buying decision actually happens.
Multiple Unilever brands across multiple categories — each held to its own identity, all kept commercially sharp.
A promotional marketplace asset — campaign mechanics built for click-through during peak sale periods.
An e-commerce hero banner — designed to communicate fast and earn the next tap.
Running e-commerce for one brand is a project. Running it across an FMCG holding company's entire portfolio — beauty, home care, personal care, food, all in parallel, all on the same marketplaces — is portfolio-scale commerce stewardship. It demands consistency at volume, fluency across very different category dynamics, and an understanding that every asset is ultimately measured in click-through and conversion, not applause. As a creative agency in Kuala Lumpur, we build e-commerce design systems, marketplace campaign assets, brand store pages, and conversion-led digital content for FMCG and consumer brands across Malaysia and Southeast Asia.
Multiple Unilever brands across multiple categories — each held to its own identity, all kept commercially sharp.
A promotional marketplace asset — campaign mechanics built for click-through during peak sale periods.
An e-commerce hero banner — designed to communicate fast and earn the next tap.
Capabilities applied to this project: Unilever e-commerce design, e-commerce design agency Malaysia, marketplace creative agency Kuala Lumpur, Shopee Lazada creative design, e-commerce hero banner design, product detail page design, brand store page design, conversion-led e-commerce content, multi-brand e-commerce design, FMCG e-commerce campaign, digital commerce design Malaysia, marketplace campaign assets.
Building out e-commerce across a brand — or a whole portfolio of them? Let's make it convert.
