Client: Glade (SC Johnson) | Category: FMCG, Air Care, Home Fragrance | Discipline: Digital, E-Commerce Page Design, Branded Storefront Experience | Scope: E-Commerce Landing Page, Brand Store Design, Hero Banners, Digital Promotional Assets, Online Retail Touchpoints | Season: World Fragrance Day | Market: Southeast Asia | Agency: Laugh Contagious Communications, Kuala Lumpur
Most e-commerce pages are functional grids — a header, a product list, a price. They work, but they don't feel like anything. For a sensory brand, that's a missed opportunity: the page a shopper lands on is itself a brand touchpoint, and it can either be a neutral catalogue or an actual experience. A branded e-commerce page treats the storefront as part of the brand world — designed, narrative, and immersive — not just a place to transact.
Glade World Fragrance Day — an e-commerce page designed to make a shopper feel fragrance, not just browse a product list.
For Glade's World Fragrance Day campaign, we designed an e-commerce page built to transform a standard online shopping experience into an immersive, fragrance-led digital brand journey. The challenge of a fragrance brand online is real: scent is the one thing the internet can't deliver — so the page has to make a shopper feel fragrance through design alone. The creative direction combines rich floral compositions, expressive colour systems, premium fragrance storytelling, and platform-optimised layouts to guide shoppers seamlessly through different scent ranges and product formats. Designed across e-commerce landing pages, hero banners, digital promotional assets, and online retail touchpoints, the work balances strong product visibility with elevated lifestyle aesthetics — reinforcing Glade's premium home fragrance positioning while making the online shopping experience itself part of the campaign.
A digital promotional asset — campaign mechanics woven into the page experience.
A campaign drives a shopper to a page; the page decides what happens next. Yet the e-commerce landing page or brand store is the touchpoint brands most often leave as a default template — a grid that converts on price alone. Designing the storefront experience itself — the journey, the narrative, the brand world a shopper moves through — is its own e-commerce discipline, and it's where premium and sensory brands have the most to gain. As a creative agency in Kuala Lumpur, we design branded e-commerce pages, landing page experiences, and brand store designs for FMCG, beauty, and lifestyle brands across Malaysia and Southeast Asia — turning storefronts into part of the brand, not just a place to buy it.
Capabilities applied to this project: Glade World Fragrance Day e-commerce, e-commerce page design Malaysia, branded storefront design, brand store page design, e-commerce landing page design Kuala Lumpur, immersive e-commerce experience, fragrance brand e-commerce, premium FMCG e-commerce design, online retail experience design, marketplace brand store design, digital retail experience Southeast Asia.
Got an e-commerce storefront that deserves to feel like a brand experience, not a grid? Let's design the journey.
