Client: Glade (SC Johnson) | Category: FMCG, Air Care, Home Fragrance | Discipline: Digital, Festive Greeting Video, Social Content | Scope: Digital Video Content, Social Media Campaign, Digital Assets, POSM, Retail Communication | Markets: Southeast Asia | Ambassador: Ahn Hyo Seop | Season: Christmas 2024 | Agency: Laugh Contagious Communications, Kuala Lumpur
A single festive video lands and fades. But a brand that shows up warmly at Christmas — and then again at Chinese New Year, and again at the next season — builds something a one-off never can: a seasonal rhythm consumers come to expect. Glade's Christmas 2024 greeting video with Korean actor Ahn Hyo Seop was the opening chapter of exactly that kind of consecutive-season festive presence, leading directly into the brand's CNY greeting content that followed weeks later.
Ahn Hyo Seop delivering the Christmas greeting — celebrity warmth made personal and seasonal.
Christmas also has an emotional register unlike any other festive moment — cosiness, warmth, the quiet at-home hush of the season. It's a register home fragrance genuinely belongs in: scent, a warm home, and holiday ambience are a natural fit. For this campaign, we created a festive greeting video built on cinematic holiday visuals, cosy festive environments, and heartfelt seasonal messaging — positioning Glade as part of meaningful Christmas moments at home. Developed across digital video, social media content, digital assets, POSM, and retail communication, the campaign balances celebrity warmth with festive atmosphere and product presence, designed for digital-first audiences and built to feel like a genuine seasonal greeting rather than an ad.
The product moment — home fragrance positioned as part of the warmth, comfort, and ambience of the season.
The brands that own a season aren't the ones that produce one big festive video — they're the ones that build a consistent seasonal presence year-round, season after season, so consumers come to associate the brand with the warmth of the moment itself. That requires thinking of festive content as an ongoing rhythm: Christmas into Chinese New Year into the next season, each piece building on the recognition of the last. As a creative agency in Kuala Lumpur, we build festive digital content across the full seasonal calendar — Christmas, Chinese New Year, Hari Raya, Deepavali — for FMCG, beauty, and lifestyle brands across Malaysia and Southeast Asia.
Capabilities applied to this project: Glade Christmas greeting video, festive digital video Malaysia, Christmas digital campaign, festive greeting content design, seasonal content series, celebrity festive digital campaign, digital video content agency Kuala Lumpur, social media campaign Malaysia, FMCG digital campaign, holiday digital content, Christmas social video Southeast Asia.
Planning festive content across the season — or across the whole year? Let's build the rhythm.
