Client: SC Johnson — Glade | Licensor: Sanrio — Hello Kitty | Category: FMCG, Air Care, Home Fragrance, Licensed IP Collaboration | Discipline: Digital, E-Commerce, PDP Enhanced Content, Licensed-IP Marketplace Design | Scope: E-Commerce Product Detail Pages, Enhanced PDP Content, Feature & Range Visuals, Variant Storytelling, Collectibility Content | Series: Hello Kitty Adventure Series, Hello Kitty Kimono Series | Platforms: Shopee, Lazada, Online Retail | Market: Malaysia & Southeast Asia | Agency: Laugh Contagious Communications, Kuala Lumpur
A standard e-commerce PDP has one job — help the shopper decide, fast, without a salesperson. A licensed-IP PDP has three. It has to convert the shopper and honour the licensor's protective brand guidelines and earn the affection of fans who genuinely love the character. Three guardians, one page. Hello Kitty is one of the most tightly held IPs in the world; Glade is a premium home fragrance brand with its own equity to protect; and the Hello Kitty fanbase can tell instantly when a collaboration is treated as a sticker versus a love letter. Getting all three right is what turns a limited-edition PDP into a collection.
The Adventure Series PDP — character charm and Glade's fragrance world held in one frame for the marketplace shopper.
The Kimono Series PDP — a second collection in the system, distinct enough to feel worth collecting on its own.
For Glade's Hello Kitty Adventure and Kimono series e-commerce, we designed enhanced PDP content that carries both collections across Shopee, Lazada, and online retail. Each PDP makes the collectibility of the IP collaboration unmistakable — leaning into the character charm and variant storytelling fans love — while keeping Glade's fragrance credentials, product proof, and conversion mechanics intact. As a creative agency in Kuala Lumpur producing e-commerce work across Southeast Asia, we built the system to scale across consecutive limited-edition launches, balancing IP authenticity with marketplace performance and turning each collection's PDP into a piece of content fans actively want to browse, save, and buy.
Capabilities applied to this project: Glade Hello Kitty e-commerce, Glade Hello Kitty PDP design, licensed IP e-commerce design, IP collaboration PDP design, character-led PDP content, Hello Kitty FMCG collaboration, Sanrio collaboration creative, Shopee Lazada PDP design, limited edition PDP design, enhanced PDP content, e-commerce design agency Malaysia, marketplace creative agency Kuala Lumpur, SC Johnson creative agency Southeast Asia.
Got a licensed-IP collaboration that needs e-commerce content built for fans, not just the SKU? Let's make it collectible.
