Client: Glade (SC Johnson) | Category: FMCG, Air Care, Home Fragrance | Discipline: Digital, Social Media Content, Social Asset Design | Scope: Social Media Assets, Feed & Story Content, Digital Campaign Design, Seasonal Social Content | Season: Valentine's Day 2023 | Market: Malaysia | Agency: Laugh Contagious Communications, Kuala Lumpur
The most common mistake in social content is treating it as an afterthought — resizing the campaign key visual into a few square crops and calling it a social suite. But social media assets are a discipline of their own. They have to work in-feed, where the brand isn't competing against other ads but against a person's friends, family, and favourite creators. They have to adapt across placements — feed posts, Stories, Reels covers, carousels — each with its own logic. And they have to sustain engagement across a content run, not just land a single hero moment.
Glade Valentine's Day 2023 — social content designed feed-native, built to feel like content rather than advertising.
For Glade's Valentine's Day 2023 campaign, we designed a dedicated social media asset suite built native to the feed — leaning into the soft, romantic, mood-led territory home fragrance genuinely owns during the Valentine's season. The content positions Glade as part of the small, intimate moments couples create at home, rendered in a social-first visual language that's warm, scroll-stopping, and built to feel like content rather than advertising. Designed for digital-first audiences across social platforms, the assets balance festive seasonal relevance with clear brand and product presence — engineered to engage, not just to be seen.
A romantic mood moment — Glade positioned inside the intimate at-home moments Valentine's is actually lived in.
A carousel execution — seasonal storytelling paced across multiple frames.
Designing for social means designing for the most competitive attention environment there is — a feed where a brand's post sits between a friend's holiday photo and a creator's video. Content that wins there is built feed-native from the start: right format for the right placement, right tone for the platform, designed to be engaged with rather than scrolled past. As a creative agency in Kuala Lumpur with social content and community design built in-house, we create social media asset suites, seasonal social campaigns, and ongoing content for FMCG, beauty, and lifestyle brands across Malaysia and Southeast Asia — content designed to earn its place in the feed.
Capabilities applied to this project: Glade Valentine's Day social media, social media assets design Malaysia, social content agency Kuala Lumpur, seasonal social campaign design, feed-native content design, Instagram and Facebook content Malaysia, FMCG social media campaign, festive social content, home fragrance digital campaign, social-first creative agency Malaysia, digital campaign design Kuala Lumpur.
Got a social campaign that needs feed-native content — not a resized key visual?
