Client: Unilever — Lady's Choice | Category: FMCG, Food, Spreads, Peanut Butter | Discipline: Digital, Social Media Content, Social-Led Brand Refresh | Scope: Social Media Statics, Digital Videos, Promotional Visuals, Motion Content, Online Engagement Assets | Platforms: Instagram, Facebook, TikTok, YouTube | Market: Malaysia | Year: 2025 | Agency: Laugh Contagious Communications, Kuala Lumpur
A legacy brand can refresh its packaging and update how it looks on the shelf — but the shelf only reaches the shopper who's already in the aisle. The place a heritage brand actually meets younger consumers, and genuinely shifts how they perceive it, is the feed. Social media isn't just a content channel for a brand like Lady's Choice Peanut Butter — it's the channel where a trusted, familiar, decades-old pantry name gets to feel current, playful, and relevant to a generation that grew up scrolling.
Lady's Choice Peanut Butter 2025 — social content built to refresh how a legacy pantry brand is seen by a younger audience.
A relatable lifestyle moment — Lady's Choice placed inside the everyday eating occasions younger consumers actually have.
For Lady's Choice Peanut Butter's 2025 social media campaign, we built a series of digital assets designed to refresh the brand's online presence through playful, appetite-driven storytelling — positioning a legacy pantry staple as fun, versatile, and genuinely relevant to younger consumers and families alike. Developed across social media statics, digital videos, promotional visuals, motion content, and online engagement assets — optimised for Instagram, Facebook, YouTube, and TikTok — the work uses expressive food styling, bold typography, and relatable lifestyle moments to balance strong product visibility with entertaining, share-worthy storytelling. As a creative agency in Kuala Lumpur, we treated social not as a channel to fill, but as the place a heritage FMCG brand gets to feel young again.
Capabilities applied to this project: Lady's Choice social media campaign, social-led brand refresh, social media content agency Kuala Lumpur, FMCG social media campaign Malaysia, legacy brand digital refresh, Instagram Facebook TikTok content, appetite-led social content, food social media Malaysia, social media statics and video, digital campaign design Kuala Lumpur, FMCG brand modernisation digital.
Got a heritage brand that needs to feel current with a younger audience? Let's refresh it in the feed.
