Client: Dumex Mamil (Danone) | Category: FMCG, Nutrition, Growing-Up Milk (Formulated Milk Powder for Children) | Range: Mamil Step 3 (1–3 years), Step 4 (4–9 years) | Format: 1.2kg Carton | Market: Malaysia | Agency: Laugh Contagious Communications, Kuala Lumpur
We refreshed the Dumex Mamil range with a packaging system that clearly guides parents through each growth stage, while reinforcing trust, care, and nutritional credibility.
The design centres on the iconic Mamil heart, paired with age-specific colour coding and child-led visuals that reflect curiosity and everyday exploration. Key benefits are highlighted upfront for quick shelf recognition, while a clean layout ensures clarity across multiple variants and pack sizes.
The result is a warm, reassuring, and shelf-strong pack design that balances emotional appeal with functional navigation — helping parents confidently choose the right nutrition for every stage of their child’s growth.
