This packaging design refresh for Mr Muscle’s Bathroom and Kitchen cleaners focuses on delivering instant clarity, strong shelf impact, and clear functional differentiation. Built around a bold, high-contrast colour system—blue for bathroom and green for kitchen—the design allows consumers to quickly identify the right product for their cleaning needs, while maintaining strong brand recognition through the iconic Mr Muscle character and signature orange trigger.
Beyond aesthetics, the packaging communicates key product benefits at a glance, highlighting powerful stain and grease removal alongside germ-killing efficacy. The inclusion of sustainability messaging, such as bottles made from 65% recycled plastics, reinforces the brand’s commitment to responsible choices. Altogether, the design balances performance, clarity, and modern relevance—making it both visually striking on shelf and highly intuitive for everyday users.
