These Ang Pao designs were created for Mr Muscle as part of a festive Chinese New Year campaign, blending traditional symbolism with the brand’s core idea of cleanliness and prosperity. Featuring a stylised Mr Muscle character interacting with elements of wealth such as gold ingots and festive decorations, the visuals reframe cleaning as an act that invites good fortune—bringing a fresh, playful twist to a culturally meaningful tradition.
The designs were developed with strong festive cues, including bold red and gold palettes, intricate line illustrations, and premium gold stamping finishes to elevate the tactile experience. By merging cultural relevance with brand storytelling, the Ang Pao serves not just as a seasonal giveaway, but as a memorable brand touchpoint that reinforces the idea that a clean home welcomes prosperity in the new year.
