To extend the Knorr Mala experience beyond the product, we created a series of playful merchandise designed to spark conversation and drive engagement during activation. A set of cute, expressive sticker designs captured the bold, fiery personality of Mala, tapping into local humour and shareable moments.
Anchoring the activation was a giant tote bag shaped like the Knorr Mala Instant Porridge cup — a bold, eye-catching statement piece that turned everyday commuting into a moving brand billboard. Together, these merchandise elements helped bring the Mala world to life, reinforcing brand love while making the heat fun, memorable, and highly visible in real life.
