Glade × Hello Kitty is a lifestyle-driven merchandise and GWP collaboration created to elevate the launch of Glade’s Hello Kitty–themed scented gels. The project translated fragrance into a cohesive visual world, spanning tote bags, canvas bags, luggage, luggage tags and digital phone wallpapers. Built around a soft travel-inspired narrative, the design system balances playful illustration with restrained composition and colour, turning everyday items into collectible pieces that extend the brand experience beyond the shelf.
