To bring Knorr closer to shoppers at the point of decision, we designed a bold in-store activation that blends appetite appeal with street-ready energy. An eye-catching sampling booth anchors the aisle, using oversized food visuals and unmistakable Knorr green to cut through retail clutter and invite trial. Complementing this, a custom oversized tee turns brand ambassadors into moving billboards—modern, confident, and unmistakably Knorr.
The result is a cohesive retail experience that feels current and human, transforming everyday grocery moments into engaging brand encounters that drive curiosity, sampling, and recall for Knorr.
