Client: Glade (SC Johnson) | Category: FMCG, Air Care, Home Fragrance | Discipline: POSM, Experiential Retail Activation, Roadshow Design | Scope: Floor-Standing Gondola Display, Experiential Activation Booth, Roadshow Architecture, Interactive Brand Zone, Multi-Format Retail System | Campaign Platform: Own The Vibe / Miliki Auramu | Ambassador: Ahn Hyo Seop | Market: Malaysia (Bahasa Malaysia activation: Miliki Auramu) | Agency: Laugh Contagious Communications, Kuala Lumpur
Most POSM lives in two dimensions and gets shipped flat. The most ambitious end of the discipline stops being POSM and starts being architecture — a built brand world the shopper walks into, not past. For Glade's Ahn Hyo Seop "Own The Vibe" / "Miliki Auramu" activation, that's exactly what the brief called for: not just a display in a supermarket aisle, but a full experiential roadshow zone where Glade's premium home fragrance positioning becomes something shoppers can sit inside, try, and post from.
The "Own The Vibe" gondola display — Ahn Hyo Seop's life-size standee anchoring a complete Glade range merchandised across scented gels, aerosols, candles, and gel cans in one high-impact piece of in-store furniture.
RoadsThe Miliki Auramu roadshow booth — a styled bedroom set with sofa, mirror, and on-screen Ahn Hyo Seop content turning the brand world into a place shoppers can sit inside.how
RoadshMiliki Auramu 2.0 — an interactive "Find Your Scent Match" zone, fragrance demo station, and multi-tiered product walls extending the range across every variant.ow
The work spans the full ambition of FMCG retail. A bold gondola display, anchored by a life-size Ahn Hyo Seop standee, merchandises Glade's complete range across multiple formats — scented gels, aerosols, candles, gel cans — in a single high-impact piece of in-store furniture. A complete roadshow booth then builds the brand out further: a styled bedroom set with sofa, mirror, and on-screen Ahn Hyo Seop video content; a fragrance demo station; a "Find Your Scent Match" interactive mechanic for the Miliki Auramu 2.0 zone; and multi-tiered product walls extending the range across every variant in the lineup. As a creative agency in Kuala Lumpur, we built it so the brand becomes a place — not a stop on the aisle, but somewhere a shopper actively chooses to spend time in.
Miliki Auramu Roadshow 3D
The brands that win the modern shopper aren't only the ones with the loudest gondola — they're the ones who give shoppers a reason to spend time with the brand in the retail environment. Experiential booths, roadshow activations, interactive mechanics, and built brand worlds turn a transactional moment into a participatory one — and the photographs, video, and word-of-mouth that follow turn a single booth into a far larger campaign than its physical footprint. As a creative agency in Kuala Lumpur, we design experiential activations, roadshow booths, interactive retail zones, and large-format POSM that blur the line between POSM, BTL, and brand world-building — for FMCG, beauty, and lifestyle brands across Malaysia and Southeast Asia.
Capabilities applied to this project: Glade Own The Vibe POSM, Glade Miliki Auramu activation, Glade Ahn Hyo Seop POSM, experiential retail activation Malaysia, roadshow booth design Kuala Lumpur, interactive retail zone, celebrity-led retail activation, FMCG experiential design, premium home fragrance activation, large-format POSM, in-store experiential agency, SC Johnson creative agency Southeast Asia.
Got a brand platform that deserves a built world, not just a gondola? Let's build the space.
