For Vaseline Gluta-Hya Serum Burst Lotion, we created an outdoor DOOH campaign that does more than promote a product — it protects Malaysians in real time. As a 2-in-1 lotion with built-in SPF 50 PA++, the message was simple: sunscreen isn’t optional in our climate.
Our DOOH format displays the current UV level at the exact moment the ad plays, reminding passersby just how harsh the sun can be. Different UV levels would be matched with different communications on our DOOH. Combined with bright, luminous visuals of the serum burst texture and SPF shield, the content highlights both the danger of UV and the dual protection power of Vaseline Gluta-Hya.
A timely, educational, and high-impact OOH piece made to catch attention — and protect skin.
