Client: SC Johnson — Glade | Category: FMCG, Air Care, Home Fragrance | Scope: TVC Production, Brand Film, Digital Video, Social Content, POSM, Retail Campaign Assets | Markets: Malaysia, Thailand, Philippines | Ambassador: Ahn Hyo Seop | Air Date: September 2024 | Formats: 30s, 15s, 6s | Language: English | Agency: Laugh Contagious Communications, Kuala Lumpur
A regional celebrity TVC isn't one film — it's a film property that has to work across markets, across formats, and across the very different ways audiences consume video today. The same Ahn Hyo Seop campaign had to land as a full 30-second broadcast TVC, a 15-second cutdown, and a 6-second digital bumper — across Malaysia, Thailand, and the Philippines — without losing the emotional thread or the premium register that made the celebrity casting worth the investment in the first place. That's a production and storytelling discipline, not just a shoot.
Glade x Ahn Hyo Seop "Own the Vibe" — the 30-second regional TVC, built as a film property to work across Malaysia, Thailand, and the Philippines.
For Glade's regional collaboration with Korean actor Ahn Hyo Seop, we developed a TVC campaign built to elevate home fragrance into an aspirational mood and lifestyle experience. The film combines cinematic visuals, soft fragrance storytelling, and modern lifestyle aesthetics to reinforce Glade's "Own the Vibe" positioning — leveraging Ahn Hyo Seop's strong regional influence and emotional appeal across Southeast Asia. Developed across TVC production, digital videos, social content, POSM, and retail campaign assets, the campaign balances celebrity presence with clear product communication and genuine emotional resonance. Built for both broadcast and digital-first platforms, it strengthens Glade's premium image while delivering a cohesive cross-market brand experience for audiences across the region.
Capabilities applied to this project: Glade Ahn Hyo Seop TVC, regional TVC production Southeast Asia, celebrity TVC production Malaysia, Korean celebrity TVC campaign, multi-market TVC campaign, TV commercial production Kuala Lumpur, brand film production Malaysia, digital video production agency, cross-market TVC adaptation, FMCG TVC production house, home fragrance TVC campaign, K-celebrity FMCG TVC.
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