Client: Glade (SC Johnson) | Category: FMCG, Air Care, Home Fragrance | Scope: Core Product Visual System, Product Photography Direction, Pack Hero Renders, E-Commerce Visuals, Retail Communication, Sales Material Assets | Market: Malaysia & Thailand | Agency: Laugh Contagious Communications, Kuala Lumpur
Most attention in FMCG creative goes to the campaigns — the limited editions, the celebrity collaborations, the festive launches. But for any major FMCG brand, the quiet majority of visual assets used across the year aren't campaign work. They're core product visuals: pack heroes, fragrance-cue compositions, ranged lineups, e-commerce hero shots, sales deck assets, retailer-facing materials, and the small everyday touchpoints that quietly drive base business between bigger campaigns.
One product, multiple formats — designed to scale across every touchpoint a brand operates in.
For Glade, our core product visual work covers exactly that — the foundational visual system that lives across the brand's full product range, ready to be deployed across e-commerce listings, marketplace product detail pages, social-first content, retail communication, and internal sales and trade materials. The visual direction balances fragrance cues, premium product styling, and clean, brand-consistent compositions designed to scale across every SKU, every fragrance variant, and every format Glade operates in. The discipline here isn't headline-grabbing — it's consistency, scale, and quiet craft that holds across every touchpoint that isn't a campaign hero.
Glade core product visuals — the workhorse half of FMCG creative, and the half most of the year runs on.
The biggest hidden cost in FMCG brand management isn't campaign production — it's the sheer volume of core product visuals a brand needs every year for e-commerce, retailer briefs, social calendars, trade decks, and internal use. The agencies most useful to FMCG marketing teams aren't just the ones that pitch the next big idea — they're the ones who can also deliver clean, consistent, brand-faithful core product visuals at the scale a busy brand actually runs at. That's the design discipline we bring to ongoing core product visual systems, e-commerce visual support, and day-to-day brand asset development for FMCG, beauty, and consumer brands across Malaysia and Southeast Asia.
Capabilities applied to this project: Glade core product visuals, FMCG core product visual system, ongoing FMCG brand assets, e-commerce product visuals Malaysia, marketplace product detail page design, pack hero rendering, FMCG product photography direction, retail communication design, FMCG sales deck assets, ongoing FMCG visual support, SC Johnson creative agency Malaysia, Glade campaign agency Malaysia.
Need an agency that can deliver core product visuals at scale, not just headline campaigns? That's a partnership we love →
